Your Business website design shoudl bring in profits and leads if designed and marketed professionally. A poorly designed and marketed site will have the opposite effect and bring you little to zero website traffic and visitors. Below we discuss the biggest design mistakes you should avoid.

1. Use relevent title tags. When a website is built, you should use meta title tags to describe what is on each website page. Whatever you have in the title tags also appears in the blue bar at the top of the window. Be sure to include some of the your target keywords in the title tag to help people when they are searching online.

2. Filling your webpages with Ads. Don’t squeeze lots of ads and banners on your pages. Doing this will not only distract potential buyers, but also make them click the back button quickly and leave your site asap. If you do use ads, keep them to a minimum.

3. Don’t use a confusing website navgiation on your site. Websites usually have navigation links on the left or top of the page as simple text links. Don’t make it difficult for your website visitors to get around the website with fly-out menus and things that are different other websites; remember, you visitor is used to getting around a website in a certain way – don’t make it difficult for them.

4. Dead page links. Web page links that do not work are very frustrating. Check all your links work and that they point to the right place. Another good reason is that having dead page links can penalise you in the earch engines as well.

5. Using macromedia flash on the page. While Flash has a place for gaming sites and concepts that cannot be done easily with animated GIF’s, you should also consider using java or javascript which is more widely supported. In general, Flash take too long and most people have already left the site as they do not have the patience to wait.

6. Lack of a Search Box on your website. For a website with many pages, it is extremely important to allow users to search the site without having to find pages by going through every link.

7. Don’t use PDF documents on your website unless there is no other way. Using PDF files is only a benefit when perhaps uploading your company brochure online. It is much better to take the time to put the brochure in HTML format which all web browsers can read without a plug-in.

8.Web links already clicked do not change colour. Most people surfing the Internet get used to a link changing colour once they have already clicked it. Make sure you keep clicked link colours familiar to visitors, and make sure the links change colour once they have already been clicked.

9. Keep text formatting nice and ‘clean’. Make sure you structure the layout of text on your website neatly and clearly. Use pictures to break up the text and keep text in nicely formatted paragraphs to make the page easy to read.

10. Don’t use small fonts. Using fonts that are easy to read can make reading your website much easier for visitors. Remember that not all site visitors might have good vision. Also You should also consider making your site W3C compliant so that blind people can also read the text with a “screen reader”. Don’t use images that contain text, as screen-reading software will not be able to “read” them.

Learn more about business website design. Stop by Digital Flair where you can find out all about how to make your business web design bring your company leads and sales.