Title tags in a website are more important than most people understand, even including web designers. Web designers are often creative individuals who can make an absolutely amazing job on the design. If they don’t understand the importance or relevance of the title tags, your website will sit in cyberspace without being found. Re-write them as soon as you can and you will see results pretty quickly.

Meta descriptions are written by the website designer to let the search engine know exactly what the page of the website is about. They can be a very powerful tool as Google and other search engines sometimes use the meta description to return results to the user and you can use benefit orientated sales copy in your meta description to entice the user to click through to your website.

Meta Keywords. Some years ago when search engine spiders were far from sophisticated, the meta keywords were very important. Basically a list of keywords that you are trying to rank for, they are far less important now, however some search engine spiders still look at them and so they are important to a degree. These may need to be re-written, editing the meta keywords file so it benefits you and your customers.

Keyword density. The density of your chosen keywords within a web page is very important. Whilst having a density too low can be a problem, of a bigger concern is “keyword stuffing”, i.e. making the text too full of keywords. Whilst this looks like a good idea, it will definitely backfire on you. Your customers need to be able to make sense of every web page. Sometimes web pages need to be re-written as many times as necessary to make sure that the keyword density is correct, the copy reads properly, and most importantly, your customers end up buying or enquiring as appropriate.

Header tags. Just as the headings in a book are important, so are the headings that you give to a page, a paragraph, or perhaps an article. The correct use of header tags (H1, H2, H3, etc.) will make the website read properly, and more importantly, the search engines will pick up on the use of keywords placed properly with relevance in the header tags section. We will re-write the header tags of the website.

Image alt tags are descriptions for images. If you have moused over an image and seen text come up, you have seen the actual use of the alt tag. This can make your website easier to use for visually impaired people as they audibly hear the description if they have the correct software installed. You should not have every image alt tag completed with your keyword phrase, however, judicious use of keyword phrases in your image alt tags can really help your search engine efforts.

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