If you want to use articles to generate a stampede of free traffic to your website, you must write for the search engine. It is absolutely imperative to have keywords strategically placed throughout the article. These keywords are extremely important. As an example, consider that you have written an article about frogs. Simply using the word frogs will not likely achieve a desirable placement in the search engine’s listing. There will be tens of thousands of pages on this, and probably more.
If however you use a string of keywords also known as tail keywords, it is far more likely to be picked up and top listed by the search engine. So, instead of using the word cake perhaps one might use the tail keywords ‘the very best chocolate cake ever’. Although this is not the most perfect example, it still makes sense.
A person who types in the word cake in their search criteria will come up with more information about cake than they ever imagined was available. The list will include cake recipes, bakeries, photographs, cakes of soap, yeast cakes, and much, much more. This should make it clear why simply using the word cake would not necessarily be effective.
The most important placement of keywords is in the title, the first line of the first paragraph, and in the last line of the last paragraph of the article. Although this may seem strange, is important to remember that search engine optimization is handled by computers and not people. Try it out and see what happens. You are certain to be pleased with the results.
Do not over saturate the article with these words, or more than likely it will be rejected as spam. Also, do not randomly placed these words on the page, because if they do not make sense, they will likely also be rejected.
Meta-tags will also help with search engine optimization. A title tag is definitely important in order to be recognized. This title as well as the page description should accurately reflect the page content. Be careful when choosing page descriptions and meta-tags. Some people get so caught up in the moment, that they forget that the page could potentially be viewed by millions of people. Pay attention. Even if you are not completely thrilled with what you have created, this is not a time when you would want to accidentally title your page something like ‘wow this is real garbage’. Seriously, how many people are going to bother looking at a page of this name, unless they are indeed researching garbage?
Every page that is created should have its own appropriate meta-tags. So with a page which is about flower frogs for example, it would make sense to tag it with flower frogs, how to keep flowers fresh, or some other appropriate statement. Remember to be creative, and keep things as relevant as possible. This will ensure the best listing, which will likely lead to more visits.
If you want to use articles to generate a stampede of free traffic to your website, the next thing to learn about is safe and effective linking.
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